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Saturday, September 20, 2014

Getting Publicity

UCI uses a mix of vehicles to communicate university-related information to faculty and staff. Each vehicle has a specific purpose, content focus and frequency. To effectively share information with faculty and staff, it is important to consider the audience and select the vehicle that is most appropriate for the content and timing of the message.

Strategic Communications has the skills and vehicles to get the word out, and is available to advise on the development of messages and in selecting the best way(s) to deliver content. For information about communicating with UCI faculty and staff, contact John Mouledoux, 949-824-6490 or jmouledo@uci.edu.

Below are content and submission guidelines for campus communications vehicles targeted to faculty and staff.

Vehicle / Format / Frequency



UCI Web features, highlighted on the UCI home page. See www.uci.edu

Updated weekdays

UCI’s dynamic people, programs and research make great subjects for national and local news stories.

Got an idea for a feature story? See submission guidelines

UC Irvine TODAY, the campus news and information website. See www.today.uci.edu

Updated weekdays

Current university news and information, plus the most comprehensive calendar of campus activities. Events should be of interest to the campus and local community.

For news submissions
For event submissions

UC Irvine Magazine, UCI’s online magazine. See today.uci.edu/magazine/2012fall.pdf (PDF)

Updated quarterly (January, April, July, October), usually third week

Stories on research, academic programs, faculty, students and alumni, as well as the campus’s role in the community.

Story ideas & suggestions: ucimagazine@uci.edu

News Briefs, online compilation of a broad range of UC Irvine news items. See today.uci.edu/briefs/index.php

Updated frequently each weekday

News, events and announcements of campuswide interest and importance (research and academic accomplishments, program developments and people profiles).

Most items are less than 200 words. Please submit ideas and include Web links and photos, if available.

Submissions: ucinews@uci.edu

Zot!Wire, index encompassing all UCI news headlines. See today.uci.edu/headlines.php

Updated frequently each weekday

Summaries of and links to feature stories, releases, advisories and news briefs. Also available as customized RSS feeds.

See guidelines for features, releases and news briefs.

Submissions: ucinews@uci.edu

*UCi brief, a biweekly electronic communication emailed to faculty and staff, provides digest of news items with links to websites for more information. See UCi brief

Issued biweekly – Wednesdays, except during summer schedule

Brief, timely announcements of campuswide importance and interest (policies, procedures, opportunities for campus involvement, HR news, giving programs, construction updates).

Content guidelines

Content should be very brief (1-2 sentences), accompanied by a Web link to additional info. Content must be submitted by noon on Monday for consideration in Wednesday’s issue.

Submissions: ucibrief@uci.edu

Marquees, electronic message boards located across campus.

Updated as needed

News headlines, as highlighted on the UCI home page. Events are not listed, except as a feature story.

Content references current campus news and feature stories.

Story suggestions

*ZotMail, Web-based messaging system enables specified staff in the offices of the chancellor, vice chancellors and deans to send messages to various email distribution lists. See ZotMail

Issued as needed

Official university business memos, announcements and newsletters.

Campus events & activities should be communicated via UC Irvine TODAY.

Content submissions should be filtered through your own coordinating point (e.g., vice chancellor or dean). Email zotmail@uci.edu for more information.

Content submitted before 5:30 p.m. will be sent after 6 p.m. the same day. Content submitted after 5:30 p.m. will be sent after 6 p.m. the following day.

* Employees receiving messages are able to use a Web interface to subscribe or unsubscribe. Employees may use their UCInet ID and password to update their choices for subscription lists and for lists used by administrators other than the chancellor, executive vice chancellor, their own coordinating point or dean, and emergency messages. See ZotMail

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