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Saturday, November 21, 2009

Getting Publicity

UCI uses a mix of vehicles to communicate university-related information to faculty and staff. Each vehicle has a specific purpose, content focus and frequency. To effectively share information with faculty and staff, it is important to consider the audience and select the vehicle that is most appropriate for the content and timing of the message.

University Communications has the skills and vehicles to get the word out, and is available to advise on the development of messages and in selecting the best way(s) to deliver content. For information about communicating with UCI faculty and staff, contact John Mouledoux, 949-824-6490 or jmouledo@uci.edu.

Below are content and submission guidelines for campus communications vehicles targeted to faculty and staff.

Vehicle / Format / Frequency

Content

Submission Guidelines

UCI Web features, highlighted on the UCI home page. See www.uci.edu

Updated weekdays

UCI’s dynamic people, programs and research make great subjects for national and local news stories.

Got an idea for a feature story? See submission guidelines: Web link

UC Irvine TODAY, the campus news and information Web site. See www.today.uci.edu

Updated weekdays

Current university news and information, plus the most comprehensive calendar of campus activities. Events should be of interest to the campus and local community.

For news submissions: Web link
For event submissions: Web link

ZotZine, UCI’s online magazine. See www.zotzine.uci.edu

Updated monthly (except Agust and December), usually third week

Stories on research, academic programs, faculty, students and alumni, as well as the campus’s role in the community.

Story ideas & suggestions: ucimagazine@uci.edu

Zot!Wire, a quick online update, featuring a broad range of UC Irvine news briefs. See Web link

Updated frequently each weekday

News, events and other announcements of campuswide interest and importance (research and academic accomplishments, program developments and people profiles).

Most items are less than 200 words. Please submit ideas and include Web links and photos, if available.

Submissions: zotwire@uci.edu

*UCi brief, a weekly electronic communication e-mailed to faculty and staff, provides digest of news items with links to Web sites for more information. See Web link

Issued weekly – Wednesdays, except during summer schedule

Brief, timely announcements of campuswide importance and interest (policies, procedures, opportunities for campus involvement, HR news, giving programs, construction updates, featured events).

Content guidelines

Content should be very brief (1-2 sentences), accompanied by a Web link to additional info. Content must be submitted by noon on Monday for consideration in Wednesday’s issue.

Submissions: ucibrief@uci.edu

*ZotMail, Web-based messaging system enables specified staff in the offices of the chancellor, vice chancellors and deans to send messages to various e-mail distribution lists. See Web link

Issued as needed

Official university business memos, announcements and newsletters.

Campus events & activities should be communicated via UC Irvine TODAY. Selected events will be featured weekly in UCi brief.

Content submissions should be filtered through your own coordinating point (e.g., vice chancellor or dean). E-mail zotmail@uci.edu for more information.

Content submitted before 5:30 p.m. will be sent after 6 p.m. the same day. Content submitted after 5:30 p.m. will be sent after 6 p.m. the following day.

* Employees receiving messages are able to use a Web interface to subscribe or unsubscribe. Employees may use their UCInet ID and password to update their choices for subscription lists and for lists used by administrators other than the chancellor, executive vice chancellor, their own coordinating point or dean, and emergency messages. See Web link

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